“This distracts children because what they see is different

Playing Halal Islamization of Toys in Syria

Canada Goose online Since the ‘Islamic Barbie’ Fulla hit stores in 2003, a wave of Islamic toys has flooded the Syrian market. Is this a sign of rising conservatism or simply clever marketing? Canada Goose online

Since she hit the market in 2003, the veiled Barbie doll Fulla has made international headlines. A canada goose victoria parka outlet product of the Dubai based Syrian toy company New Boy, this best seller was touted as Barbie’s ‘modest’ relative a cousin who promotes Islamic virtues.

Fast forward six years and Fulla canada goose outlet toronto address no longer has to face the arduous task of setting the right example on her own. Today, the dark haired Muslim icon competes in a growing market for Islamic toys, vying for a place among religious story books and interactive games which teach children how to pray. Islamised versions of best canada goose outlet boston selling American cartoons and Japanese anime also sell like canada goose outlet toronto hot canada goose outlet usa cakes.

One such anime is the Japanese best seller canada goose outlet london Dragon Ball Z, which has been edited and dubbed by Al canada goose outlet las vegas Zuhra, a Syrian sound recording studio. The original Japanese story revolves around seven mystical dragon balls which, when all brought together, summon the legendary dragon Shen Long. He grants the person who gathers the balls a wish and then disappears for a year, scattering the dragon canada goose outlet store toronto balls across the world in the process. But while protagonists in the original version gather the luminous balls in order to get a boyfriend or live forever, in Al Zuhra’s Islamised version their only wish is canada goose outlet new york to build a school.

canada goose “The anime, or the Japanese style of animated cartoon, is known for its violent and sexually explicit content,” Iyad Hijizi, a technical supervisor at Al Zuhra, said. “It’s not the kind of anime we want our children to see.” canada goose

As such, the company edits out any Japanese or American content that challenges Islamic values. The company does not have a budget to produce its own cartoons. Instead, it rewrites the plots to promote positive ideas such as strong family ties, education and honesty.

buy canada goose jacket cheap “We cut out all swear words, stills that show nudity, sexual acts or violence and parts that encourage smoking, drinking alcohol, living together before marriage or stealing,” Hijizi said. buy canada goose jacket cheap

canada goose coats on sale Al Zuhra also censors stereotypical views of Arabs in the foreign cartoons they work canada goose outlet with. canada goose coats on sale

canada goose clearance “In some cartoons, Arabs are portrayed as canada goose outlet uk primitive, evil people who eat with their hands and sell belly dancers,” Hijizi said. “We certainly don’t want to promote that.” canada goose clearance

Canada Goose Jackets The rigour of Al Zuhra’s editing standards varies, however, depending canada goose outlet online store review on the production company that commissions them. Canada Goose Jackets

Canada Goose canada goose outlet winnipeg address Outlet “Companies from all over the Arab world commission Al Zuhra to edit their cartoons,” Hijizi said. “Some of them are more conservative than others, canada goose outlet eu but we avoid being too extreme.” Canada Goose Outlet

canadian goose jacket canada goose outlet ottawa The company also “fights the Westernisation of Arab culture” by replacing foreign names with Arabic ones and swapping overseas locations with cities, towns and landmarks from the region. A team is also employed to dub the films into Modern Standard Arabic, instead of the colloquial dialects which are commonly used. canadian goose jacket

“We want the long hours children spend watching television canada goose clothing uk not to be just entertaining, but also educational,” Hijizi said.

canada goose black friday sale The move to edit foreign cartoons is not appreciated by all. canada goose black friday sale

“In Dragon canada goose outlet edmonton Ball Z they edited the plot to build a school, http://www.canadagoosesalesus.com but you don’t see a school in the whole cartoon,” Muhammad Hamze, a Syrian canada goose outlet in uk cartoonist and animator who previously worked for Al Zuhra, said. “This distracts children because what they see is different from what they hear.”

canada goose coats Hamze adds that the quality of the original Japanese animes is entirely lost after editing. canada goose coats

buy canada goose jacket “I’m not against cartoons that reflect our Islamic culture canada goose outlet black friday sale and that children can relate to, but I’m canada goose outlet niagara falls against distorting such great animes,” he said. “If we canada goose stockists uk want something Islamic, why not make it ourselves?” buy canada goose outlet england canada goose jacket

cheap Canada Goose By turning all names and locations into Arabic, others say the cultural value of foreign cartoons is lost. cheap Canada Goose

canada goose store “Through cartoons, children used to learn about different countries and cultures,” Diana el Jeiroudi, co founder of Proaction Film Company and director of Dolls: A Woman from Damascus, a film which explores Syrian women’s identity through the character of Fulla, said. “Arabising cartoons promotes insularity rather than Islam because it promotes one model of living, the Arabic one.” canada goose store

Jeiroudi says that like Fulla, these cartoons are promoting an ideology rather than a set of religious values.

“There is a collective feeling among Arabs that they are under attack and can’t defend their identity,” she said. “These toys and cartoons are an attempt to defend and promote an ideology rather than Islam per se.”

Canada Goose sale While the promotion of Islamic values is often touted by a new wave of children’s toys and entertainment brands, industry insiders say healthy profits are the main drivers behind the surge in products such as Fulla and the local variety of Dragon Ball Z. Canada Goose sale

“The editing of cartoons has nothing to do with Islamisation or education, it’s all about money,” Hamze said. “As Syrian cartoon companies don’t have the budgets to produce their own cartoons, they need a brand of their own that will attract viewers and what could be better than promoting Islamic cartoons with ‘safe’ content for children?”

canada goose deals It is also a lot cheaper to edit foreign cartoons than employ artists to develop local, culturally relevant material. canada goose deals

“Apart from the few production grants offered by the Secretariat of Damascus Arab Capital of Culture 2008 last year, there are no local funding opportunities,” Hamze said.

canada goose clearance sale Orwa Nyrabia, co founder of Proaction Film Company and co producer of Dolls: A Woman from Damascus, said going Islamic simply makes good business sense. canada goose clearance sale

Canada Goose Parka “Saudi Arabia is the biggest purchasing power in the region and it only buys strictly Islamic products,” Nyrabia said Canada Goose Parka.